5 Trillion of text messages sent in 2010 at the value of $150 Billion
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5 Trillion ! That’s how many text messages sent in 2010 creating a $150 billion market according to Portio Research. The research firm expects the number of texts will double by 2014 and the market to grow to be worth $233 billion.
Multimedia messaging (MMS) market was worth $27 billion in 2009, making it almost as big as SMS five years ago. MMS is growing fast in all major regions around the world as affordable camera-equipped handsets flood the market and increasingly become the norm.
Portio expects rapid growth in the IM market, with almost 1 billion regular IMs and $18 billion in sales by 2014. Spending on mobile email will also triple over the next five years. |
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