Zune Marketing
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Microsoft has been fairly successful with Zune project, and they are very committed to expanding its $100 million marketing through various concerts and social events. With Zune’s wireless technology, they seem to want to establish a strong social networking. But the next hot thing is the phone feature. iPhone is obviously to re-capture all the attentions of music player fans. We will see how Microsoft will counter Apple with their marketing strategy. |
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